Bcom Management Studies (BMS) & B.A.M.M.C
Business management courses impart entrepreneurial skills and learning methods that prepare students for business and management roles. We offer undergraduate management courses for the degrees of Bachelor of Management Studies (B.M.S.) and Bachelor of Arts in Mass Media and Communications (B.A.M.M.C.).
Bcom Management Studies (B.M.S.)
| B. COM (Management Studies) | ||
| SEMESTER – I | SEMESTER – II | |
| MANDATORY | MANDATORY | |
| 1 | Principles of Management | Principles of Management II |
| 2 | Bharatiya Theory of Management Styles | Global Management Theories & Styles |
| MINOR | ||
| Minor in Accounting | ||
| OPEN ELECTIVES ( ANY TWO) | OPEN ELECTIVES ( ANY TWO) | |
| 4 | Indian Economics Policy | Health & Wellness |
| 5 | Administrative Ethics | Intelectual Property Rights |
| VOCATIONAL SKILL COURSE | VOCATIONAL SKILL COURSE | |
| 6 | Information Technology in Business Management | Foreign Exchange Market & Derivaties |
| 7 | Business Start Up Skills | MS Office |
| SKILL ENHANCEMENT COURSE | SKILL ENHANCEMENT COURSE | |
| 8 | Business Communication | Hindi / Urdu |
| VALUE EDUCATION COURSE | VALUE EDUCATION COURSE | |
| 9 | Intro to law of Torts and consumer protection act | |
BMS- II YEAR – SEM. III : Complusory Subjects
| Subjects |
| Environment Management |
| Information Technology-1 |
| Accounting for Managerial Decision |
| Business Planning and Entreprenuership Management |
| Strategic Management |
BMS- II YEAR – SEM. III : Finance Electives
| Subjects |
| Corporate Finance |
| Introduction to Cost Accounting |
BMS- II YEAR – SEM. III : HRM Electives
| Subjects |
| Organizational Behavior and Human Resource Management |
| Recruitment and Selection |
BMS- II YEAR – SEM. III : Marketing Electives
| Subjects |
| Consumer Behavior |
| Advertising |
BMS- II YEAR – SEM. IV : Complusory Subjects
| Subjects |
| Business Economics-II |
| Ethics & Governance |
| Information Technology in Business Management-II |
| Production & Total Quality Management |
| Business Research Methods |
BMS- II YEAR – SEM. IV : Finance Electives
| Subjects |
| Financial Institution & Markets |
| Strategic Cost Management |
BMS- II YEAR – SEM. IV : HRM Electives
| Subjects |
| HR: Human Resource Planning & Information System |
| HR: Training & Development |
BMS- II YEAR – SEM. IV: Marketing Electives
| Subjects |
| Marketing: Rural Marketing |
| Marketing: Integrated Marketing Communication |
BMS- III YEAR – SEM. V: Complusory Subjects
| Subjects |
| Logistics and Supply Chain Management |
| Corporate Communicatio and Public Realtion |
BMS- III YEAR – SEM. V: Finance Electives
| Subjects |
| Investment and Portfolio Analysis |
| Direct Tax |
| Wealth Management |
| Commodity and Derivatives |
BMS- III YEAR – SEM. V: HRM Electives
| Subjects |
| SHRM AND HR POLICY |
| Career Planning |
| Industrial Relation |
| Stress Management |
BMS- III YEAR – SEM. V: Marketing Electives
| Subjects |
| E-commerce and Digital Marketing |
| Customer Relationship Management |
| Service Marketing |
| Sales and Distribution |
BMS- III YEAR – SEM. VI: Complusory Subjects
| Subjects |
| Operational Research |
| Project-I |
BMS- III YEAR – SEM. VI: Finance Electives
| Subjects |
| Finance: International Finance |
| Innovative Financial Services |
| Strategic Financial Managment |
| Indirect Tax |
BMS- III YEAR – SEM. VI: HRM Electives
| Subjects |
| HR: HRM in Global Perspective |
| Organizational Development |
| HRM in Service sector Management |
| Indian Ethos and Management |
BMS- III YEAR – SEM. VI: MarketingElectives
| Subjects |
| Marketing: Brand Management |
| Retail Management |
| International Marketing |
| Media Planning and Management |
Bachelor of Arts in Mass Media and Communications (B.A.M.M.C.)
BAMMC- I YEAR – SEM. II
| BAMMC | ||
| SEMESTER – I | SEMESTER – II | |
| MANDATORY | MANDATORY | |
| 1 | Evolution of Communiation | Overview of Print Production |
| 2 | Fundamentals of Mass Communication | Basics of Radio & Television |
| 3 | Contemporary Affairs | Introduction to New Media |
| MINOR | ||
| Psychology : History & Fields | ||
| OPEN ELECTIVES ( ANY TWO) | OPEN ELECTIVES ( ANY TWO) | |
| 4 | Marketing Mix – I | Marketing Mix – II |
| 5 | Enterprenurship Management | Leadership Management |
| VOCATIONAL SKILL COURSE | VOCATIONAL SKILL COURSE | |
| 6 | Visual Communication | Translation Skills |
| 7 | Introduction to computers-I | Introduction to Computers-II |
| SKILL ENHANCEMENT COURSE | SKILL ENHANCEMENT COURSE | |
| 8 | Effective communication | Hindi |
| VALUE EDUCATION COURSE | VALUE EDUCATION COURSE | |
| 9 | Intro to law of Torts and consumer protection act | Foundation of Behavioral Skills |
BAMMC- II YEAR – SEM. III
| Subject |
| Corporate Communication and Public Relations |
| Electronic Media |
| Film Communication |
| Advanced Computers |
| Media Studies |
| Introduction to Photography |
BAMMC- II YEAR – SEM. IV
| Subject |
| Computer Multimedia |
| Electronic Media |
| Film Communication |
| Mass Media Research |
| Media Laws and Ethics |
| Writing and Editing for Media |
BAMMC- III YEAR – SEM. V
| Subject |
| Semester -V- Advertising |
| E-Commerce and Digital Marketing |
| Brand Building |
| Consumer Behavior |
| Advertising and Marketing Research |
| Agency Managment |
| Copy Writing |
BAMMC- III YEAR – SEM. VI
| Subject |
| Digital Media |
| Advertising In Contemporary Society |
| Brand Management |
| Media Planning and Buying |
| Retailing and Merchandising |
| Ad Design |